The Applied Cold Reading (ACR) Masterclass

This website tells you what ACR (Applied Cold Reading) is all about, and why you might find it useful. Here's the short version:

1. ACR is the finest persuasion and rapport-creation system you can learn

2. It offers a new way to think about the psychology of communication

3. You can apply it to any professional context, no matter what your job

I have taught ACR to FBI agents, the British Olympics Team plus many top companies, as well as hundreds of men and women from all over the world. Everyone says the Masterclass is fun, yet it's also mind-opening and offers genuine 'real life' benefits.

Now you can learn about ACR, and how it can help you to achieve your personal and professional goals. Especially useful in management, sales and any 'people-based' role, but applicable to a wide range of professions - see the testimonials on this site and these photos.

• ACR in a nutshell - what it is and why it's useful
• The ACR Masterclass (and how to sign up if you want to)
• What Masterclass students say about it

I can present the ACR Masterclass to private groups, such as company sales teams, and can also organise a Masterclass in your area or your country. Please contact me to discuss options!

Two points before you get started...

Let's quickly clear up two common misconceptions.

• Don't get mixed up! 'Cold reading' is about fortune-tellers and people pretending to be psychic. ACR is Applied Cold Reading, and has nothing to do with pretending to be psychic.
• The ACR Masterclass is about responsible and 100% ethically positive applications of cold reading technique. It has nothing to do with conning people or cheating them.

- Ian